strategy

impact

creativity

data

Public Relations & Reputation

The discipline that builds and protects reputational value.

“Reputation is built on consistency, sound judgement and credibility”

We enhance visibility and protect reputation in complex environments, managing relationships with the media, stakeholders and public opinion with rigor, sound judgment, and responsiveness.

  • Press Office
  • Media Relations
  • Interview Management
  • Corporate & Financial Communications
  • Legal Communications & Litigation Support
  • Reputation Crisis Management
  • Events & Media Briefings

Public Affairs

Shaping institutional positioning and influence.

“We develop positions on regulations and public decisions that could have an impact on business”

We manage engagement with institutional and regulatory stakeholders, anticipating scenarios, shaping positions, and generating influence in decision-making processes from the local level to Brussels.

  • AI-powered regulatory monitoring
  • Legislative and regulatory analysis
  • Anticipating challenges & opportunities
  • Stakeholder Mapping & Engagement
  • Public Positioning Strategies
  • Institutional Relations
  • Spokesperson Training for effective meetings
  • High-level Institutional Events
  • Alliance Building
  • Third-party Advocacy

Creativity with Impact

"The difference lies not in what we do, but in how we do it"

At La Casa de Carlota, we understand creativity as a tool capable of transforming brands, organisations, and people.

We are the world’s first creative studio built around diverse teams that include professionals with intellectual disabilities. This uniqueness is not a statement of intent; it is the essence of the way we work and the source of our ability to generate different ideas.

We believe that diversity drives innovation. That is why we help brands create communications that are more authentic, relevant and connected to society.

  • Purpose Definition & Activation
  • Visual Identity Projects
  • Brand Launch & Positioning Campaigns
  • Editorial Design
  • Packaging
  • Illustration
  • Audiovisual Production
La Casa de Carlota

Tech & AI

The lever that optimises and scales communications.

“We enhance communication through technology and AI to maximize results”

We integrate technology and artificial intelligence as a lever to enhance capabilities, optimize processes, and improve communication performance.

  • AI for Content & Insights
  • Advanced Audience Segmentation
  • Campaign & Workflow Automation
  • Personalised Messaging at Scale
  • Trend Forecasting
  • Advanced Measurement & Analytics
  • Continuous Data-driven Optimisation
  • Virtual Assistants & Chatbots
  • AI-powered Crisis Anticipation
  • Advanced Measurement Tools

Digital & Social Media

The environment that activates and amplifies communication.

“Digital relevance is designed, activated and measured”

We activate brands across digital channels, communities and campaigns to maximise relevance, engagement and influence.

  • Digital Strategy
  • Social Media Management
  • Community Management
  • Influencer Marketing (influencers / KOLs)
  • Digital Campaigns
  • Digital Creativity
  • Web Development
  • Generative AI Application Development
  • Social Listening
  • Data Intelligence

Strategy & Consultancy

The starting point for every communications strategy.

“Agile, strategic and effective communications are essential for businesses, brands and institutions”

We develop narratives that connect a company’s purpose, operations and ambitions with its stakeholders, strengthening trust and Brand reputation. We build relationships that strengthen long-term value and loyalty.

  • Corporate & Financial Communications Strategic Planning
  • Strategic Narrative Development
  • Brand Positioning
  • Content Strategy
  • Brand, Reputation & Digital Audits
  • Messaging Frameworks & Storytelling
  • International Brand Expansion
  • Internal Communications

Growth Marketing

The approach that connects communication with growth.

“Effective communications do more than create impact - they drive growth”

We align communications with business objectives, developing strategies focused on customer acquisition, conversion and sustained growth.

  • Brand & Performance
  • Acquisition Campaigns
  • Conversion & Funnel Strategies
  • Product Activation
  • Lead Generation

Measurement & Analytics

The intelligence that turns data into decisions.

“We turn data into a strategic advantage to measure and optimise the impact of communication”

Reputation is the sum of the reality of what you do and the recognition you earn. To achieve excellence, it is not enough to do things well; you must ensure that your stakeholders perceive it as such. Leveraging Villafañe’s expertise, we measure, evaluate, and manage corporate reputation and intangible assets. We apply one of the world’s most robust bodies of theory and methodologies, based on business KPIs, reputational leadership, and ESG criteria to guide strategic decisions.

  • Data & Analytics
  • Reputation Measurement
  • ESG Measurement
  • Geostrategic Intelligence (GEO)
  • Social Listening & Sentiment Analysis
  • Reporting & Optimisation
Villafañe

Content & Creativity

The capability that transforms strategy into connection.

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”

We create ideas, narratives, and experiences that express brand identity and build genuine connections with audiences, combining creativity, consistency, and execution.

  • Branding
  • Creative Development
  • Impact Communications
  • Brand Experience
  • Employer Branding (EVP & Employee Experience)
  • Content Production (editorial & audiovisual)
  • Copywriting
contact
contact

Strategic vision, creativity, data and impact to build value and strengthen reputation.

We are a boutique consultancy specialising in communications, public affairs, influence and measurement, driven by a clear purpose: to protect and enhance our clients’ reputation through a comprehensive consultancy model.

At Roman, we help organisations build, protect and enhance their intangible assets via communication, reputation and positioning strategies that foster trust and create long-term value.

With over 30 years’ experience, a team of more than 230 professionals and a client portfolio of over 300, at Roman we support organisations with their communication, public affairs, advocacy and measurement needs across the corporate, financial, digital, international, internal, consumer and impact sectors.

Organisations need to understand how their decisions will be perceived and anticipate the risks that may affect their legitimacy. Communication is thus a strategic tool that combines strategy, creativity, data and impact to link business, culture, leadership and legacy.

The Strategic Economics of Reputation: Why intangible assets are a company's most valuable asset.

In an increasingly interconnected and rapidly evolving world, in the midst of profound geopolitical and structural changes, agile, strategic and effective communications have become a critical capability for businesses, brands and institutions.

Today, the factors that have the greatest influence on value creation require a strategic vision; these are: reputation, trust, corporate culture, knowledge, data and intellectual property.

From physical capital to reputational capital, built with creativity.

Digital transformation is reshaping the global economy. Companies now compete not only for market share, but also for legitimacy, credibility and their ability to build meaningful relationships with stakeholders.

In this new context, reputation has become a strategic factor. It not only influences an organisation’s public perception, but also its ability to attract talent, build customer loyalty, generate investor confidence, and navigate crisis situations. This can only be achieved with transparency and creativity.

Trust as economic infrastructure built on data

In today’s hyperconnected society trust is no longer built solely through advertising or traditional channels. Digital conversations, recommendations and the opinions of employees, experts and communities have a decisive influence on how brands are perceived.

In this environment, trust and data analysis act as true economic infrastructure: they accelerate purchasing decisions, strengthen relationships with stakeholders, and generate sustainable value for organisations.

Impact: the challenge for future organisations.

Today’s economy demands much more from companies than financial results alone. Customers, employees, investors and regulators expect organisations to be capable of creating a positive impact and demonstrating a consistency between what they say and what they do.

It is no longer just about what you do, but how you do it – creating a positive and lasting impact is what our audiences expect from companies and institutions.

Silvia Alsina CEO

Xavier Ribó Managing Partner, Corporate Communications

Sonia Doménech Managing Partner, Corporate & International Communications

Jordi Sacristán Managing Partner, Financial Communications & Reputation Legal Defence

Marian Marco Managing Partner, Brand & Communications. Managing Director, La Casa de Carlota

Pablo Gallego Managing Partner, Roman Digital

Lourdes Carmona Director, Financial Communications

Kike González Director, Roman Brands

Luis Tejero Director, Public Affairs

Sebastián Cebrián Director, Reputation Management & Analytics; Managing Director, Villafañe

Jaime Suárez Director, Business Development & Institutional Relations

José María Batalla Director, Sustainability & Impact; Founder, La Casa de Carlota

The recognition we have received reflects the quality of our work and the impact we create alongside our clients. Rankings, certifications and awards that demonstrate the excellence of Roman, its divisions and its teams in areas such as reputation, sustainability, creativity and communications.

  • Best!N Food de IPMARK 2026 — Silver Award in Integrated Strategy.
  • EMEA SABRE Awards 2026 — Best Campaign in the Iberia category.
  • The Positive Awards by The Objective 2026 — Inclusion Award, La Casa de Carlota.
  • Premios Dircom Ramón del Corral 2026 — Motivation and Engagement Award.
  • Conde Nast Traveller 2026 — Award in the Sustainability, Inclusion and Future category.
  • Premis Impacte 2026 — Bronze Award in Corporate Communications Impact, La Casa de Carlota.
  • Premios Dircom Ramón del Corral 2025 — Finalist in the Internal Event category.
  • Premios Control 2023 — Best Communications and Content Agency.
  • Premis Impacte 2023 — Silver Award in Impact Design, La Casa de Carlota.
  • Premi Impacte 2023 — Silver Award in Digital Communications.
  • Premios Dircom Ramón del Corral 2023 — Internal Communications, Employee Care, La Casa de Carlota.
  • Premios Dircom Ramón del Corral 2023 — Best Internal Communications Campaign.
  • World Down Syndrome Awards 2023, La Casa de Carlota.
  • Pentawards 2022 — Bronze Award in Packaging Design, La Casa de Carlota.
  • Premios Dircom Ramón del Corral 2022 — Best Internal Communications Campaign.
  • Art Directors Club of Europe 2021 — Bronze Award, La Casa de Carlota.
  • Premios Laus 2021 — Bronze Award, La Casa de Carlota.
  • Premio Gràffica 2019, La Casa de Carlota.
  • Feiea Grand Prix 2018 — Best Internal Communications Campaign by a Multinational Company.
  • European Design Award 2017 — European Institute of Design, La Casa de Carlota.
  • Company with Aura 2017, La Casa de Carlota.
  • Fundación Corresponsables 2016 — Best Social Project, La Casa de Carlota.
  • Premi Ciutat de Barcelona 2016 — Best Project with Social Impact, La Casa de Carlota.
  • Company with Aura 2016, La Casa de Carlota.
  • Empresa Incorpora, Fundación ”la Caixa” 2015, La Casa de Carlota.
  • Laus Design Awards 2015, La Casa de Carlota.
  • Forética 2014 — One of the best social initiatives, La Casa de Carlota.
  • Laus Design Awards 2014, La Casa de Carlota.
  • Fundación Randstad — Integration of people with disabilities; year to be confirmed, La Casa de Carlota.
NUMBER 1 AGENCY IN ITS COMMITMENT TO SUSTAINABILITY PR Scope Spain 2025/26
TOP 3 CONSULTING FIRMS IN M&A OPERATIONS ADVISORY IN SPAIN Mergermarket 2025

Roman Barcelona

Av. Diagonal, 575, Module 2,
6th Floor, L’Illa Diagonal,
08029 Barcelona
+34 934 142 340
barcelona@romanrm.com

Roman Madrid

Serrano 26,
2nd Floor
28001 Madrid
+34 915 915 500
madrid@romanrm.com

Roman London

19 The Circle
Queen Elizabeth Street
London SE1 2JE
+34 638 01 05 56
london@romanrm.com

Roman Brands House

Mártires de Alcalá 4, 1st Floor
28010 Madrid
+34 915 915 500
madrid@romanrm.com

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